CRM: Customer Acquisition is Nice, but Retention is Key to ROI
Source: Chris Bucholtz, www.cmswire.com Why do you buy customer relationship management (CRM) software? In most cases it’s because you have an issue in the sales department that’s screaming for...
View Article6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database
Source: Margaret Spencer, www.business2community.com A well-implemented CRM system and a top-quality contact database can take your email marketing campaign to levels you never imagined possible...
View ArticleDriving Better Email Response: What Makes Subscribers Say YES?
Source: Karen Talavera, Synchronicity Marketing What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing...
View ArticleCould Inactive Email Subscribers Hurt Your Program?
Source: Karen Talavera, Synchronicity Marketing There’s a heated debate in email marketing over what to do with inactive subscribers and whether or not they can seriously harm a sender’s reputation,...
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When Subscribers Stop Opening Emails
Source: Cara Olsen, Marketing Land As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time, the number of long-time...
View ArticleWhy Email Marketing Doesn’t End at “Unsubscribe”
Source: Linda Wiese, Business2Community.com Inarguably, you need email content to round out an Inbound Marketing campaign. The most effective email campaigns are strategic, well-reasoned and...
View ArticleHow To Use Video In Your Email Newsletters
Source: Tara Jacobson, www.marketingartfully.com Okay, I have a confession! I call them email newsletters because many of my small business peeps think of them as email newsletters, but they are...
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Email Marketing Equals Dollar Signs
Source: Cara Olsen, Marketing Land Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what really matters....
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Consumers Say – Again – That First Impressions Matter for Loyalty
Source: MarketingCharts.com Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty,...
View ArticleNine email marketing tricks that earn eBags $14 a head on email subscribers
Source: Myriam Robin, www.smartcompany.com.au American online retailer eBags sells luggage. A lot of it. It stocks over 550 brands with 50,000 individual bags. Since it launched in March 1999, it has...
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